o Advanced social media techniques
o Key ways to use social media
o Best practices in social media, customer service, monetization & executive strategy
o The best apps and social media communities
o Creating the perfect content to use in social media to reach your target audience
o Monetizing your content
o Best social media tools & services for content creation
o Social media has changed the way we communicate
o Dealing with private problems in a public way
o Monetizing communication tools
o Managing social media communications
o Monitoring your brand and reputation
o Listening for a crisis before it happens
o Identifying money-making opportunities
o Listening for the next big idea
o Measuring brand preference and influence in social media
o Measuring customer satisfaction and ROI in social media
o Evaluating your social media efforts
Here are a few things that are done every day with social media:
- Social Media Growth - Every day we are prospecting for new people to follow on all social media channels. This means actively spending time following people on Twitter and inviting people on Facebook to be a fan. Depending on how aggressive you want to be, we will spend 15 minutes to two hours a day doing social media growth for an account.
- Social Media Marketing - This means that we craft and create the marketing campaign for all social media channels. On a daily basis, depending on how aggressive you want to be, we spend anywhere between 15 minutes to one hour a day on an account. A lot of this depends on how many campaigns you want a day.
- Social Media Networking - This is where a lot of time can be spent. The better the community and the better the engagement, the more quality time is spent networking and growing your brand. We also spend time managing comments and replies. Depending on how aggressive you want to be, we spend anywhere between 30 minutes to two hours a day on an account.
- Mixing social media growth, marketing and networking together will lead to the end result of social media sales.